Artificial Intelligence and the creative process

The study compares three GPT-4o-generated entries with 68 student team submissions in a real-world creative problem-solving competition. Blind evaluations showed that the AI entries ranked in the top 15% overall and achieved the highest scores on effectiveness, impact, humaneness, action planning, and overall performance. However, they did not significantly outperform students on creative strength. The findings suggest that advanced AI can match human-level performance on several aspects of convergent creative problem-solving.