Kreativitetstræning – et værktøj til idegenerering (free toolkit)

This training material is designed as a Kickstarter to start practising creativity in the field of business development. It is designed as a mix-and-match booklet, where a wide variety of businesses, their primary products, secondary products, target group and strategy will be combined in new interesting and creative ways. It is a fun, engaging and inspirational training material that makes it easy to get started. It can easily be related to your own business development. I co-authored this training material with Søren Hansen, Michaela Holst and colleagues at The Confederation of Danish Industry.