Development of New Business Models: Introducing the Cultural Elasticity Model (free scientific paper)

The paper presents the Cultural Elasticity Model as a new perspective on how existing companies may better perform continuous organic development of business models. It suggests three organisational pillars for the development of an organisation with strong cultural elasticity and therefore the ability to better innovate new business models.  I co-authored this paper with Anders Drejer, Danielle Bjerre Lyndgaard and Hanne Merete Lassen.