Creativity is often perceived as rather static: something that one either has or does not have. However, there are several examples on how to manipulate mental states to temporarily become more creative by using techniques for cognitive stimulation and by using processes for structuring the thoughts of individuals and interaction in teams. More interestingly, research suggests that it may be possible to learn the “rules of creativity” by simple training. As such, it is possible to advance the skills of creativity and thus become more creative human beings in all aspects of life including the engagement in entrepreneurial activities. The potential of taking this knowledge into the field of entrepreneurship education is interesting for the development of better entrepreneurs. I co-authored this paper with Chaoying Tang and Jizhong Zhou.
This chapter discusses the role of creativity training for entrepreneurship education and matters of concern in integrating creativity training in entrepreneurship education. Concepts of creativity and creativity training are reviewed next, followed by the examination of the relationship between creativity and entrepreneurship. The integration of creativity into entrepreneurship is then discussed, followed by conclusion and suggestions for potential implications for future research.
Creative Genius is a one-year interdisciplinary part-time program on creativity, which can be extended to a full master’s degree on creativity. The education is aimed at everyone who is ambitious about becoming far more creative as well as making their team and the organisation far more creative. The program started in 2014.
The educational program gives participants a strong research-based and theoretical foundation for changing their approach to their work, life and discipline. The unique proposition about the Creative Genius program is that the participants actually becomes significant more creative as a second nature. Of course they learn about all the theories, tools, process methods and models, however, these are only secondary to become creative as a person. The program is designed so the the participants will practice all important creative skills including flexibility, original thinking, visualising future scenarios, task focus, no-experienced judgement, imagination, persuasion, etc.
This simple and powerfull toolkit helps you produce far more ideas and more interesting ideas on command. It is one of the simplest tools to use during a creative process. Ideally it is a natural part of the ideation / idea production phase of a creative process. Random word and picture stimuli cards provide highly effective cognitive stimulation and are intended for creative processes where the need for a lot of ideas is evident. Each card provides four unique random word or picture cognitive stimuli. They are designed ready to print on a duplex printer. I invented this toolkit in collaboration with Søren Hansen and Kreativitetslaboratoriet.