Creativity Perspective on Entrepreneurship (chapter in handbook on entrepreneurship)

Creativity is often perceived as rather static: something that one either has or does not have. However, there are several examples on how to manipulate mental states to temporarily become more creative by using techniques for cognitive stimulation and by using processes for structuring the thoughts of individuals and interaction in teams. More interestingly, research suggests that it may be possible to learn the “rules of creativity” by simple training. As such, it is possible to advance the skills of creativity and thus become more creative human beings in all aspects of life including the engagement in entrepreneurial activities. The potential of taking this knowledge into the field of entrepreneurship education is interesting for the development of better entrepreneurs. I co-authored this paper with Chaoying Tang and Jizhong Zhou.

This chapter discusses the role of creativity training for entrepreneurship education and matters of concern in integrating creativity training in entrepreneurship education. Concepts of creativity and creativity training are reviewed next, followed by the examination of the relationship between creativity and entrepreneurship. The integration of creativity into entrepreneurship is then discussed, followed by conclusion and suggestions for potential implications for future research.

Get the chapter in English now.