This paper explores the processes of creating new companies with original and useful business models from a conceptual perspective. I co-authored this paper with Morten Lund and Christian Nielsen.
The paper presents a set of key skill variables of creativity and of business modelling that need to be trained in order to enhance the probability of a successful process leading to original and useful business models. These skill variables are related to the start-up process and to any process aimed at rethinking or improving existing business models.
The implications of the paper are discussed in terms of a combined study module aimed at new venture creation students and pupils within higher education as well as primary, secondary and high school education.